LINE is a cross platform communication service and app, offered for free by Naver from NHN Japan. The basic functionality allows users to send text messages and to make free calls with other users who have the app installed on their smartphones. The service launched just three years ago on 2011 and its growth rate has been simply amazing, with over 500 million users currently registered, of which 170 million are active user accounts. The rapid growth of this application is definitely one of the hottest Internet topics in Japan. After years of its launch, LINE and its global network finally able to present a global pop up store across Asia and throughout several big cities like Singapore, Taipei, Bangkok, Hong Kong, Seoul, Shanghai, and Beijing. As you can see from the video above, this movement got fully support and a lot of interest from its local user. Many people came and bought their products, including the very popular LINE’s character Brown and Cony.