Jakarta based ready to wear fashion brand for women and men, SOEPSHOP recently released several new clothes from the December 2014 edition of “Tranquil” collection. This new selection offers quite a big range of clothes, such as Moly top, Leo long sleeve shirt, Logan long sleeve shirt, Kimo pants, Hobo skirt, Alba pants, Kimi dress, Minzy top, Aaron short sleeve shirt, Hank short sleeve shirt, Mikey short sleeve shirt, Mory pants, Elena pants, Danica pants, and many more. As usual they tend to keep everything simple, by enjoying the main aspect of SOEPSHOP and by being good. Being good refers to good quality, good personality, and good approach. For more information and how to purchase their products, simply visit the official site.
SOEPSHOP is a Jakarta based ready to wear fashion brand for women and men. The clothes have a style that represents personality and flexibility, an alternative that is full of dreams. They like to mix and play with cutting to enable their customers to express their personality or mood. The brand was originally founded by a husband and wife team. Riyam, the wife, studied fashion design at Esmod Jakarta, and she graduated in June 2006. Riyam received a “Special Jury Award” on her graduation day. She continued her study in Raffles Design Institute Singapore for a one-year bachelor degree of fashion design.
So, it is clear that she is the designer. After completing her study, Riyam established a fashion brand with a couple of her best friends, where she acted as one of the designers. The brand had grown big over the time, then again, she felt that it was the time to reach her own dream. With the love and the support from her husband, Tama, SOEPSHOP was officially established in May 28th 2011. Tama has a background in marketing and management. When he is not dealing with the business and production side of the label, Tama teaches Riyam the meaning of love and patience. And those are the fundamental values of the brand.