After we previously mentioned and reviewed about the recent launch of digital platform by Kecap Bango, the Silicon Valley based company and its official partner in Indonesia, just hours ago uploaded video about a local mobile case study featuring the local sweet soy sauce company. Through the two minutes video, you will be able to follow the success story of the innovative “Warisan Kuliner” mobile app from Nel Capila who is a Country Digital Lead of Unilever Indonesia, Alfa Aphrodite who is the Creative Agency for Arcade, and Nuning Wahyuningsih who is in charge for the Senior Brand Manager of Bango and Unilever Indonesia. Along with those, they also added few statements regarding the digital platform, what motives them to create such program, how food can be a medium for people to talk, to how they would like to see the app in the future. For those of you who are willing to see more about “Warisan Kuliner” by Kecap Bango, it is available now on Android or iOS.
This “Warisan Kuliner” by Kecap Bango application has previously been released in 2012 but is now experiencing a renewal through the presence of a variety of new features, such as Location Based System (the user can found out what culinary spots located around their existence), the signpost, found thousands of great recipe from Kecap Bango and other users, special information about the culinary spots across Indonesia, share your review to the social media, and the ability to share photos or reviews about the food that you just ate to the other users. For those who got the “Duta Kuliner” badge would be pinned by Kecap Bango as the most active users to upload their activities. Coinciding with their campaign that always invite communities to preserve local culinary, “Warisan Kuliner” application could also became the only mobile apps that focused on the traditional or authentic culinary vendors rather than the modern restaurant that has been more established.