• LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen
  • LINE Friends and Lamy Brown Pen

Mobile messenger is becoming deeply part of everyday life. Collaboration with famous international name brand product is definitely one way they have managed to do so. The cross-platform communication service and app offered for free by Naver from NHN Japan, LINE had announced their second collaboration product with famous German luxury fountain pen brand Lamy and decided to release a special-limited edition “Brown Safari” rollerball and fountain pen.

For those of you who are unfamiliar with German based brand, Lamy started making fountain pens back in 1930 in Germany and have made the products only in Heidelberg, Germany. The international brand has collaborated with an outside business for the first time in 85 years of history. According to their Marketing staff, “We collaborated with popular LINE Friends characters, Brown, in hope of our Lamy brand’s image to be more familiar and friendly in people’s mind.” As you might known, LINE characters have been collaborating with daily supplies from several brands to created mug cup, glasses, bags, and more in recent months.

The mobile messenger LINE has also become the most commonly used messenger in Japan and Southern East Asia countries, including Indonesia. However, the neighbor country South Korea was occupied more with Kakao Talk services and they could not take over the top spot. Now through collaboration with many daily supplies, The cross-platform communication service from Japan is hoping to let themselves be more known in South Korea as well.

The “Brown Safari” edition is created by the co-production of LINE and Lamy, will be remembered as the very first collaboration product in Lamy’s 85-year history. Brown Safari Edition is produced only in Heidelberg, Germany to maintain the best quality. Through multiple developments, Brown’s unique color was materialized. Black EF nib and clip, along with silicon Brown buttons with two facial expressions present the exclusive delight of LINE Friends. “Brown Safari” Edition was first introduced in LINE Friends Flagship Store in Sinsadong Garosugil, South Korea on the 6th of March, and it will be available in online stores across the world from Monday, March 16th 2015. For those of you who are willing to make a purchase, it will be sold with suggested retail price of 33 US Dollar to 48 US Dollar.

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