In order to enliven the local creative industry in Indonesia, LocalTaste.co.id decided to bring back their food and beverage event last week with the LocalTaste.co.id 3.0 “Musical Culinary Festival”. Through those awesome concept, this event brought you a big variety of food to beverages from fifty different types of brand names, and it was certainly unique. The event itself was held inside the Grand Indonesia Mall, precisely at Exhibition Hall on the 5th floor just next to several restaurant franchises. This event started its market on Thursday March 12th and ended on March 15th, 2015. According to Sayed Muhammad who is the co-founder and CEO of Local.co.id, the local entrepreneurs in the field of culinary is currently becoming a trend. They can adopt the flavors of the international or western food to the taste of Indonesian tongue. This wide variety of food is now part of the event, and it is expected to promote the creative industries, especially culinary, to be known more widely by urban society, precisely in Jakarta or Jabodetabek.
As for the event itself, we definitely saw lots of food with various flavor or unique presentation at the LocalTaste.co.id 3.0 “Musical Culinary Festival”. According to the manager of this event, most of them are mostly came from the social media. They do not own a shop yet but have quite a big followers throughout their Instagram or Twitter account. Aside from those facts, their culinary products have a vision to empower local talent, especially in urban-creative industry. The most obvious example that we can take is Rorupan. A hotdog dish originating from the United States now comes with a taste of Asia, especially from Japan. According to Selvi, the owner of this food, the Rorupan hotdogs made of various types of meat, ranging from beef, chicken, and fish. You as the buyer can choose any kind of toppings to your preferable taste. In addition, the food is also served with black bread, similar to the crazy burger bun that you saw on the fast food chain.
Set out with a mission to support local young talent in Indonesia and the spirit of young people in the music industry, this time around the LocalTaste.co.id 3.0 “Musical Culinary Festival” also invited about twenty independent bands that are popular to today’s youth. They were mostly from Jakarta and Bandung, such as SORE, Barasuara, L’alphalpha, Ikkubaru, Lightcraft, Etza Meisyara, Litlelute, Puti Chitara, Tropical Thrist, Kosakata, Protocol Afro, Gizpel, Gabriel Mayo, Jodi in The Morning Glory, Karnatra, and many more. This music performance from the local acts surely one of the main highlights from the event. For more information about LocalTaste.co.id 3.0 “Musical Culinary Festival”, feel free to visit their official website or simply follow their official Instagram or Twitter account here.