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Last weekend during March 12th to 15th 2015 at Lotte Shopping Avenue in Jakarta, there is an interesting event called Pop Up Market. Created as an annual event for young entrepreneurs and local brands in Indonesia, it is an event held by students of S1 Prasetiya Mulya School of Business and Economics. More than an event, Pop Up Market is also a creative and lifestyle fashion destination where you could find some fresh gear every single year. A collage of retail therapy with a celebration of urban street culture, Pop Up Market serves as a breath of fresh air in this pandemonium life of Jakarta’s urbanites. This year, Pop Up Market is using “Champ Élysées, Paris” as its theme. The famous avenue known for its cafes and luxury shops, Les Champs Elysees, Paris brought to Jakarta on the three days event. Good thing is we did found some grand and extraordinary shopping experience, nothing similar whatsoever to Paris but you got the idea. Read below for more information.

Year by year, Pop Up Market visitors increases swiftly from Carnaby Street 2012 where there was only 13.790 visitors which took place at Grand Indonesia Shopping Town, and it doubled the amount in the year of 2013 with their “Fifth Avenue” to 27.800 which took place at Grand Indonesia Shopping Town. It finally reached up to 30.326 with another theme of famous shopping district “Shibuya” in 2014 which took place at Kuningan City. Days ago, they were hoping for more than 50.000 visitors for the entire four days event which they probably did it anyway. After all, we came on the first night and saw a lot of people coming in although it was “an invitation” only event.

As we went in, we look at another tremendous theme that met our high expectation. They deliver one of the most famous place in Western Europe, as they proudly present us “Champs-Élysées”. For those of you who are unfamiliar with the name, it is a boulevard in the 8th arrondissement of Paris, 1.9 kilometres long and 70 metres wide, which runs between the Place de la Concorde and the Place Charles de Gaulle, where the Arc de Triomphe is located. It is famous for its theatres, cafés, luxury shops, and parade that takes place each year on July 14th to celebrate Bastille Day. The name is French for Elysian Fields, the paradise for dead heroes in Greek mythology. This place is always in where-to-go list when people visit Paris. So take a note! Besides offering a nice place, they also have several well-known local brands from Elhaus, Oldblue Co, Bluesville, Humblezing, Monstore, VOYEJ, and many more. Plus a section of good dishes from the former students of S1 Prasetiya Mulya School of Business and Economics. For more information about the Pop Up Market 2015, feel free to follow their Instagram or Twitter account via @popupmarketid or simply visit their official page here.

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