• HAY UNITED Rapture High Fashion 2015
  • HAY UNITED Rapture High Fashion 2015
  • HAY UNITED Rapture High Fashion 2015
  • HAY UNITED Rapture High Fashion 2015
  • HAY UNITED Rapture High Fashion 2015
  • HAY UNITED Rapture High Fashion 2015

The Indonesian pioneer label of active wear HAY UNITED launches its third collection of high fashion sportswear collection by fusing art and city attitude dubbed as “Rapture”. Through this collection, the Jakarta based label captures the need of Indonesian upscale women to add sportiness and attitude in their active lifestyle. The signature factor to this line is the fusion of art-inspired design and prints with light and flowing fabric that creates sophisticated look for each piece. “This time, we want to bring the design to another level, the dreamy collection that evokes all your senses through images that will distort all memories of joy and contentment with an attitude,” claims Sarah Callista who is the designer and COO of HAY UNITED.

“Rapture” collection also presents a special artistic collaboration between HAY UNITED and Hokuto Konishi or HOK, the international artist and visual artist from Japan who is known for his attitude and artistic persona for simple beauty and abstract, bringing the collection into another artistic level with the unique Japanese art pattern. “We are excited to team up with such a great artist in the production of Rapture, he has brought the Japanese art design in such beautiful way and with an attitude. Add our original HAY Hot. Young. Active to the mix and you get the perfect sophisticated HAY gal persona through this collection,” expresses Raisa C. Widjaja who is the Founder and CEO of HAY UNITED.

Especially for the launching party, HAY UNITED showcased twenty selected pieces of “Rapture” collection on which ten pieces will be exclusively offered through their official e-commerce partner known as Bobobobo.com. As one of Indonesia’s leading fashion online site, they will provides only unique fashion brands, which suits the brand. As for finishing look, “Rapture” collection also be paired with customized footwear by League as the official footwear sponsor. For more information on the “Rapture” collection, please visit their official website on www.hayunited.com. As for more fashion information and tips, visit HAY UNITED fanpage on Facebook, Twitter and Instagram.

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