The English language international daily newspaper with a special emphasis on business and economic news published in New York known as The Wall Street Journal recently took its online page to tackle the business side and creativity of fast food franchise restaurants in Asia. Written by Adam Janofsky, the article shared a story about fast-food franchises and its consistency to adapt to local taste, such as the recent release of squid-ink sandwiches by American favorite Burger King and prawn pies by Pizza Hut. These are probably just some of the menu changes made to suit local tastes. Aside from it, he also pointed on how to tweak traditional favorites for local palates has become a crucial part of the franchise industry. According to his research, more chains are expanding overseas, and those new outlets are becoming a bigger part of their business, so franchisers have invested heavily in studying local customs and taste profiles, and sourcing new ingredients. For the most later part, it shares about how to create a successful international menu and also having partners who are familiar with the region and can offer constant feedback. For the complete story about this latest article by The Wall Street Journal, feel free to visit their website.
The Wall Street Journal is an English language international daily newspaper with a special emphasis on business and economic news published in New York. It is published six days a week by Dow Jones & Company, a division of News Corp, along with the Asian and European editions of the Journal. The Journal is the largest newspaper in the United States by circulation. According to the Alliance for Audited Media, it has a circulation of about 2.4 million copies, including nearly 900.000 digital subscriptions, as of March 2013, compared with USA Today 1.7 million. Its main rival in the business newspaper sector is the London-based Financial Times, which also publishes several international editions. The Journal primarily covers American economic and international business topics, and financial news and issues. Its name derives from Wall Street, the heart of the New York financial district. It has been printed continuously since its inception on July 8th 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The newspaper version has won the Pulitzer Prize thirty-four times, including 2007 prizes for its reporting on backdated stock options and the adverse effects of China’s booming economy.