Earlier this month, Japanese fast retailing company known as Uniqlo and its official global partner in Indonesia, Uniqlo Indonesia released several images and products by well-known designer and internet personality, Hana Tajima. This collection of comfortable and modest wear is based on the LifeWear concept of Uniqlo and is designed to meet the needs of women who value relaxed wear in their daily life. This inaugural collection also takes inspiration from an international approach in appreciation of diverse culture and style. Although this special edition of clothes cater to ladies who embrace modest fashion, this collection has been carefully designed to suit contemporary tastes and is versatile to complement a fashionista’s wardrobe easily. The collection features pants, skirts, rayon blouses, and long dresses with a comfortable, relaxed fit. They are office appropriate and are also perfect as casual outfits for any occasions. The conservative customers who live in Southeast Asia will certainly delight at the variety of stylish hijab headscarves, as well as inner AIRism hijab headscarves, and headbands. For those who are unfamiliar with AIRism, it is a Uniqlo patented material which is thin, light, and absorbs moisture for extraordinary comfort especially in tropical climates.
Mister Taku Morikawa who is the Chief Executive Officer of Uniqlo Singapore further explained, “The Hana Tajima collection is an extension of our LifeWear concept in making fashionable, high quality products for all to wear, while enhancing their lifestyle at the same time. We worked with Hana to determine what would be internationally appealing while keeping to the concept of modest wear. We are thrilled with the results of this unique collaboration which produced a desirable collection that does not sacrifice style for utmost comfort!” Hana Tajima, who oversaw the design of every piece in this collection, revealed, “We want to create a collection that not only appeals to modern ladies who prefer to dress modestly, but also an international audience who desire clothes that fit comfortably and look contemporary. My collection is specially designed to allow effortless mix and match for the today’s women to express their own style.” Hana Tajima is a UK-born fashion designer and blogger who gained international attention with her progressive blend of contemporary design and traditional values. Ever since, her unique visual aesthetic continues to inspire many young women who share the same pursuit of self-expression. With a common passion for style and comfort, Hana Tajima for Uniqlo is a collection of light airy pieces in neutral colours, that defines a new silhouette for the modern culturally-aware woman. This collection is now available at certain location of Uniqlo Indonesia.