Using fashion as a creative field to castigate and highlight a recent social issue, Paradise Youth Club has released its most recent Spring/Summer 2017 collection, Mind Bender. Emphasizing their visual aversion on the repetitive and addictive content of the so-called echo chamber digital media that has ‘drugged’ our mind, the collection displays its approach on psychedelic designs.
This critical collection features a range of multicoloured tees, jackets, and hoodies with punch lines like ‘Mind Benders’, ‘Quest Into The Unknown’, and ‘Dreams’, which are complemented with the cleverly created graphic, all to reinstate their concern on the process of ‘echo chamber media drugging’ to create false consciousness. This collection is exclusively available through online purchase on their website, which can be accessed right here, and selected stockists.