As a clothing brand, Bastards of Young offers a rather distinctive approach in providing radical contents especially compared to other clothing brands. In terms of clothing concept, street grunge style is what they adopt with several provocative statements on the garments. They also have collaborated with Maternal Disaster previously as they do have a similar concept, kind of.
Apart from the clothing products, Bastards of Young is a clothing brand that has interviewed several figures that come from different working backgrounds. The interview segments were not necessarily going in the same direction with the marketing campaign, nevertheless it can be an effective yet effortless way to create brand awareness and of course it is interesting to know what these people are up to.
They have interviewed Iko Uwais and Timo Tjahjanto to discuss the Headshot Movie. Various musicians such as Burgerkill, Lala Karmela, and Collapse are also on the list. They even managed to interview pornstar Amarna Miller, actress Hannah Al Rashid, and The Raid’s director Gareth Bale. A quite impressive list but unfortunately the interview contents haven’t been updated since November 2016. So, Bastards of Young, we are waiting for more interview contents, you bastards of young.