Adidas Running has just introduced new variant to its culmination – the Ultra BOOST and the Ultra BOOST X. Both are designed to blend the past and future to further penetrate the boundaries of running technology by utilizing the brand’s most advanced technologies. These new inventions celebrate the intense emotions and energy of a runner’s journey by presenting the Energy From the Ground Up campaign which you can watch above. Featuring world talents such as South African long-distance runner Dominique Scott-Efurd as well as England sprinter Nethaneel Mitchell-Blake and ambassador Adrienne, this campaign aims to inspire runners with confidence to run and thrive.
The ventilation holes of the original Ultra BOOST have returned across the cage and forefoot, which is the foot’s key sweat zones. It also integrated a high-tech Fit Counter in its heels for more freedom of movement then completed with a built-in BOOST midsole, giving its users added flexibility. Available for men and women with two colorways.
On the other hand, the Ultra BOOST X takes inspiration from UltraBOOST Uncaged dan Adizero Sub2, where the cage is moved to the inside to give a sleeker silhouette for women. Adaptive Arch technology is also applied, which makes the shape of the shoe to adapt in accordance with the user’s running style. The model is adorned with a gray upper combined with a blue heel counter.
Priced around IDR 3.000.000, both Ultra BOOST and the Ultra BOOST X are available at leading Adidas outlets across Indonesia as well as the official Adidas Indonesia online store starting from February 28th. Keep an eye on the update here.