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The highly revered tequila brand in the world Jose Cuervo has announced its latest campaign in Indonesia entitled ‘Why Wait‘. It aims to encourage the people to embrace the brand’s dynamic traits of inspiring and forward-thinking, specially addressed towards every pioneer, innovator and catalyst. The launching party which was held on Ocha & Bella, Morrissey Hotel, Jakarta on March 28th. The event was opened by Priska Djohari, the Marketing Manager of Proximo Spirits with a brief history of Jose Cuervo and the background of the campaign. Henry Guyer and Jitin Kewalramani then followed to share their knowledge about tequilas and all of the brand’s variant.

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The excitement then went along with the brand granting some of the best ways to enjoy tequila beyond the essential lime wedge and salt, creating new experiences. There was a Sensación De Frío area, providing the attendants with Jose Cuervo Tradicional in an icy room. The brand’s special signature drink Cuervo Squeeze, as well as the event’s special Why Wait Paloma, were also presented. Furthermore, Jose Cuervo collaborated with pastry chef Charins Chang to yield unique and authentic chocolates that were infused with Jose Cuervo Reserva de la Familia.

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For the icing on the cake, Jose Cuervo also held a grand reveal of the new face of Jose Cuervo Especial, giving the attendants an exclusive first look at the new label of the world’s first tequila. The night was closed with a solid DJ performance, winding up the whole festivity. See the euphoria above and be sure to give Jose Cuervo a follow on Instagram.

A Recap of Why Wait Launching Party by Jose Cuervo
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