In the past, to be exact for its spring and summer 2014, Wrangler Indonesia is encouraging explorers to discover new adventurous paths. Following their recently successful Wrangler Sun Chaser campaign, explorers are now encouraged to share the embodiment of adventurous spirit paired with a dependable pair of Wrangler jeans in the ultimate quest to inspire others in the “Make Your Own Track” campaign.
This fall and winter 2014 campaign is challenging explorers to impress them with adventurous and creative stories of their journeys on social media. So whether you are leaving marks on your Wrangler jeans or footprints in the sand, snap a photo and share your story with them. What matters most is how you can describe the “Make Your Own Track”. Wrangler believes that if you always travel the same path, you will never discover anything new. The American based label also believes that the marks you leave are the adventures you have had.
“Make Your Own Track” itself represents the physical links between explorers’ Wrangler jeans and the lifestyle they embrace. No journey is worth taking without a little risk. Roughing up your Wrangler jeans is just part of the process and getting a little dirty adds character to yourself and to your favourite pair of Wrangler jeans. For more information about the label feel free to click all of those links above. Also do not forget to tell us how the experience defined who you are and how the marks on your Wrangler jeans have given your favorite pair a more personal touch and an interesting story to tell.