Known for its strength in research and development for more than 100 years, L’Oréal Group and its L’Oréal Advanced Research have always led to a variety of leading-edge technological innovations. The evolution of the market needs is the reason why this brand continues to develop new technologies. L’Oréal Professionnel, one of the professional brand under the auspices of L’Oréal Group specifically create products for the hairdressing industry, have a similar understanding. Various technologies for product coloring, texture, arrangement until treatment is known as a pioneer in its field and successfully developed the hairdressing industry by leaps and bounds. Understand that the treatment for hair loss is still the highest need for hair treatment to date, L’Oréal Advanced Research as a research and development center of L’Oréal Group created a technology that addressed the problem long before hair loss occurs. According to Yola Sutjiutomo who is the Business Unit Manager of L’Oréal Professionnel mentioned that, “Thinning hair is the beginning of hair loss problems. At this prevention phase, maintaining normal hair thickness and keep them from loss is still very possible to do.” Therefore, it should be done with early detection, especially with the condition of the hair strand regularly by the hairdresser who already have expertise in the field.
Research and development for the past 25 years by L’Oréal Advanced Research has successfully launched the Neohesperidin and Stemoxydne technology and are now available in a range of products called Serioxyl. Stemoxydine privilege is its ability to support the growth of hair on Neogen phase as a new discovery in this phase of the life cycle of the hair. According to Indra Tanudarma who is the Education Manager of L’Oréal Professionnel, he later mentioned, “Hair has a growth cycle within five stages. Starting from the growth phase (anagen), rest (catagen), dead or marked by the loss (telogen), inactive (Neogen), as well as the anagen (re-grows). No hair care technology that is able to accelerate the Neogen phase which can take up to an annual duration based on the condition of the hair which is problematic. Stemoxydine a patented molecule by L’Oréal and is able to support and maintain hair growth within 12 weeks. Stemoxydine is also a technology patented by L’Oréal Group with a revolutionary working power and for the first time in the world, it will take the hair care and scalp. Based on the results of in-vitro test, this molecule is capable of creating problematic scalp area to be so conducive to optimum function of stem cells that grow new hair with normal thickness. Indra added, “The Stemoxydine will work based on how it combined with neohesperidin that derived from citrus as antioxidants and protect the scalp, as well as extracts of cultured cells that derived from apples. It is an extraordinary contribution not only to the world of hair care and scalp, but also science.”
To enhance this technology, L’Oréal Professionnel provides Serioxyl care range that provides proprietary technologies of L’Oréal Advanced Research and have been known to successfully deliver maximum results. Neohesperidin works to protect the scalp from the oxidation process. While the intra-cylane technology is the substance to be penetrated into the hair shaft and make it look thicker. Glucoboost technology has the ability to nourish the scalp, supported by incell to strengthen the hair shaft and coat the cuticle so it feels thicker. As for the hair volume thin, polymer will work to coat the hair shaft. Yola further explained that, “These patented technologies developed over decades at the center of our research and proven to have created a new breakthrough in our hair products.” Serioxyl is available for two types of thinning hair, such as hair that is normal and normal hair colored. Two main product from these products are the denser Hair serum as to increase the volume of hair in each centimeter plus the serum Thicker Hair for the diameter of a hair that should make you feels thicker. Both have the function to give long-term results and can be felt since first use. For maximum use, consumers are advised to perform full maintenance with Seryoxil that consisting of shampoo, conditioner, mousse and scalp peeling in packaging ampoules, in addition to both serum specially formulated for different hair condition. The results will be maximized when customers engage in consultations with the hairdresser from L’Oréal Professionnel.
At this stage you will also be diagnosed with the current condition of your hair as well as the right product recommendations. The hairdresser from L’Oréal would give offer and service for what is recommended and needs to be done between your continuation treatment at home. This kind of service is formulated to perform two types of treatments, such as thinning hair and hair loss accompanied by hair thinning. Serioxyl is a care product that combines two main things in overcoming the problems of hair. The latest technology from one of the largest research and development center in the world as well as expertise hairdresser who has been trained in dealing with professional hair. According Indra Tanudarma, “Both are complementary strengths that were created in a range of products that suit people’s needs. We have always done research and development based on the needs of consumers who dealt at any time by the hairdresser. The Serioxyl technology has proven that an innovation is expected to be the pioneer of hair care technology that could advances towards better quality levels.”