One of the world’s top chocolate bar producer, Cadbury and its official distributor in Indonesia, Cadbury Indonesia recently launched a new application for smartphone called “Joy is You” for iPhone and Android users. The special app is made for Valentine’s Day on February 2015 wheres Valentine has been considered as an important moment for young couple to be celebrated. By ensuring the quality of each other’s presence, you as a couple can have a quality time with each other and Cadbury Dairy Milk will supports this moment in a form of an application for smartphones. This “Joy Is You” application is available for free and can be download via your favorite online store. It also comes with several features that is designed to build quality relationships with your partner. The first one is Joy Timer whereas you will be challenged to ignore your gadget even when it is rang. Second is the Joy Challenge where there is a Photo Challenge activities for couple to try. Last one is Thumb Kiss, made for those who live the long distance relationship. It is for sure that the app is made to ensure that each spouse does not pass through Valentine without having a close relationship which makes them more special.

Cadbury Indonesia is part of British multinational confectionery company and the second largest confectionery brand in the world after Wrigley’s. It is headquartered in Uxbridge, Greater London and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the workers of the company improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company’s best-selling product. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 from the index’s 1984 inception until the company was bought by Kraft Foods in 2010.

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