One of the uprising local company that established in 2013, The Watch Co. is pleased to introduce you their newest addition to catalog called the QWSTION. The label is designed with the modern metropolitan individual and demand for mobility and flexibility in mind. Besides questioning how products are designed and made, the focus is put on the integration of functionality in a distinctive visual language. Each product offers various carrying options. The result are hybrid products that deny the usual categorization, to create their own niche in the market in-between high fashion and functional utility.
They believe a product should speak for itself and a statement of origin is all the branding it really needs. This is why they came up with the concept of an “anti-logo”. Unlike most common logos that feature a combination of letters and a symbol, theirs only contain the name QWSTION. Finding a simple and timeless typeface was crucial. They discovered it in EuropeType’s modern sans serif typeface EUROPA. Run by graphic designer and typographer Fabian Leunberger. Their approach to develop typeface turned out to be very similar to their approaching bags. Questioning and refining the shapes of their heritage. Creating products for everyday use that are timeless in style.
The QWSTION story started in 2008, when Sebastian Kruit joined forces with the creative dynamic of Swiss industrial designers Christian Kaegi and Fabrice Aeberhard, graphic designer Matthias Graf and poker ace Hannes Schoenegger. They had all been searching for a bag that closes the gap between functional sports bags and elegant fashion bags. As nothing on the market could satisfy their needs, they founded the brand, in the former industrial district of Zurich, Switzerland. Their desire to create products that are for everyday use and independent in style led to the development of bags that work just well on a bicycle as in a business meeting. They question the norm in matters of look, function, and construction and pursue the integration of these aspects in their designs.
As for material, they generally use as environmental friendly materials as possible and keep improving the standards. Their shell materials are natural fabrics such as cotton, hemp and linen, with water-repellent coatings. They use Nylon or Cotton for belts and straps, and the metal parts are made of aluminum or steel. The vegetable tanned leather handles and details darken and become softer over time. Natural materials generally tend to have irregularities, which we embrace as a quality that adds individual character to the look of their bags. For more information about QWSTION feel free to visit their official website via several links above. To purchase their entire products, you could simply visit The Watch Co. site.