• TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia

Latest campaign from one of the uprising local company that established in the year of 2013 known as The Watch Co., “TAART” Time and Art is now on displayed at the lifestyle store of Art and Science Grand Indonesia East Mall in Central Jakarta for six weeks. The opening party was held on last Thursday the 13th of August 2015 with invitations extended from partners of both parties and media associates. The exhibition will continue until the 24th of September 2015. Limited edition timepieces will be available for purchase from nine of the international brands of The Watch Co. such as Autodromo, Braun, Bulbul, HyperGrand, Kitmen Keung, Nendo by N.Tsovet, Uniform Wares, and Void Watches. There will also be a special showcase of the upcoming Dapper collection from the Swedish company that offers half-dozen colorful nylons and a few leather options of watches known as Daniel Wellington. A select range of their essentials collections of home furniture, phone accessories, or utensils will also be available from Design House Stockholm, Hard Graft, and YStudio.

“TAART” Time and Art exhibition is an expression of the appreciation from The Watch Co. for art and design, an attempt to emphasize the artistic value of their curated brands, introducing, and incorporating art into their timepieces, creating a reverse experience of pop culture. Embodying their concept to redefine time, TAART is on effort to visualize the notion of appreciating the little fandom moments in one’s life and to interpret the concept of human activities seen from the perspective of surrealism. An art and literacy movement that explores juxtaposed reality based on imagination free from reason, and neither natural nor social conventions. Although visually surreal, viewers will still feel engaged to relate to the concept of activities exploring one’s vast imagination. Each of the twelve frames acts as a tribute and dedication to the greats of surrealist art. All artworks, such as the An Ode to Michelangelo, An Ode to Any Warhol, An Ode to Edvard Munch, An Ode to John Baldessari, An Ode to Roy Lichtenstein, An Ode to Salvador Dali, An Ode to Wayne Thiebaud, An Ode to Maurizio Cattelan, An Ode to James Rosenquist, An Ode to Mark Ryden, An Ode to Marina Abramovic, An Ode to Terence Koh were shot by the multidisciplinary creative hub known as the taable.

Established in 2013 in Jakarta, Indonesia, The Watch Co. builds its foundation on good quality and innovative design. They believe in seeking new talents and connecting with likeminded individuals that share these values. At The Watch Co, they believe in empowering individual choice. Their portfolio consists of some of the most notable boutique labels in the watch industry, each offering its own unique, distinct flair. After all, the time telling experience extends beyond mere minutes and seconds. It is about collective memories and memorable milestones. They want their timepieces to be more than just a wristwatch. They want them to be there where you are. While you are creating memories and celebrating milestones. To purchase their entire products of pen container, pen case made of brass and walnut, brass cooper based pencil lead box, paper wight, and magnet set, you could simply visit the official site The Watch Co.. For more information, please follow the official Twitter and Instagram account of The Watch Co.

  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
  • TAART – Time and Art by The Watch Co. Grand Indonesia
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