Blackbook Jakarta started out as a university project between the four creative students known as Hafiz Akhbar, Flori Amelia, Ragil Satria, and Sigi Savero in 2013. They thought it would be good to have a stationary item that is useful and personal at the same time. It is always nice to have a little part of yourself on your belonging as that is one of the reasons why they like the idea do-it-yourself pieces. Fast forward to today, the brand grew bigger than they would think. They decided to made a supplementary brand of Blackbook, a.part. Curated components of everyday essentials that is produced with the same notions they used for they stationary product which is useful and personal.
The supplementary brand of of Blackbook Jakarta, A.part recently released their latest collection for spring and summer 2015 dubbed as “Human Error 404”. This collection is inspired by themselves as they want to reflect on what they do and felt daily into their products. They hope that these products will communicate to their costumers who feel the same way as we do. Because it has become and already a part of them before they even have it. In short, it could describe as an extension of themselves. Again, it is because the words and visuals that they have selected to be featured on their articles, is an expression of their past and current state in life. For more information about A.part spring and summer 2015 collection “Human Error 404”, feel free to visit the official Facebook fan page of Blackbook Jakarta via several links above. You can also watch the official video campaign created by well known cinematographer Angga Gadut below.