Still rooting from the idealism of creative people behind Blackbook Jakarta, they’re continuing the A.part project to the next level, now they presents “Our A.part” Capsule Collection 2015 campaign that focuses on a strong message that injected into a bag, inspired by friends and family, the hard working, dedicated and restless people, or as we called them; the dreamer, the fighter and the believer.
As with the bag collection, the range highlights an array of monochromatic pieces of with several items like Avalanche Backpack, Cyclone Backpack, Hurricane Sling Bag and Hail Bucket Bag, all come with a bold typing such as Fighter, Dreamer and Believer with a price range from IDR 299.000 – IDR 399.000
Their video campaign below follows a long list of social influencers, creative directors and local brand enthusiast who often appear in local urban festivities in Jakarta.
Featured in a portrait series photographed by Vicky Tanzil and styled by Rahajeng Puspitasari also brushed by Gisela Wina with video campaign directed by Angga Gadutism
Starring:
Aci Amar, Afifah Hanifa, Ajeng Sakuntala, Ajeng Svastiari, Aoki Anwar, Debby Fauzia, Dimas Hardiyanto, Eduardus Adityo, Gisela Wina, Hana Dameria, Ifni Sauria, Javier Hilman, Narya Abhimata, Natasha Vinski, Nina Nikicio, Putri J. Ghariza, Rahajeng Puspitasari, Rain Chudori, Rara Emiria, Raven Navaro, Rebecca Billina, Saka Pandego, Velda Anabela, Windi Amar, Yehezkiel Ryan, Yudistira Dilianzia
Creative Director – Hafiz Akhbar
Photographer – Vicky Tanzil
Videographer – Angga Gadutism
Stylist – Rahajeng Puspitasari
Hair & Make up – Gisela Wina, Samiel Achmad & Tiara Sari Devy
Blackbook Jakarta started out as a university project between the four creative students known as Hafiz Akhbar, Flori Amelia, Ragil Satria, and Sigi Savero in 2013. They thought it would be good to have a stationary item that is useful and personal at the same time. It is always nice to have a little part of yourself on your belonging as that is one of the reasons why they like the idea do-it-yourself pieces. Fast forward to today, the brand grew bigger than they would think. They decided to made a supplementary brand of Blackbook, a.part. Curated components of everyday essentials that is produced with the same notions they used for they stationary product which is useful and personal. Be sure to check their latest profile at their Instagram account.