Coinciding with Hari Kebangkitan Nasional which falls on May 20th 2015, the popular-urban local clothing brand owned by a former MTV VJ Daniel Mananta known as DAMN! I Love Indonesia recently announced exclusive partnership with the legendary Indonesian rock band called Slank. So what is the collaboration is all about? According to Daniel Mananta who is the founder and CEO of the brand, he mentioned that, “The collaboration is part of our big mission to support Indonesia in terms of art and traditional culture. It is called Bangkitkan Indonesia, and we want to touch the hearts of young generation in Indonesia to appreaciate more and support their own country.” Judging from the same market segment between DAMN! I Love Indonesia and Slank, it is clear that they are expected to see more young generation to build a better Indonesia in a more advance way, as well as being proud and never underestimate the power of Indonesia.
The official title for this exclusive partnership is called Be Epic, Be Patriotic, #BangkitkanIndonesiamu. It is taken from the word Bangkitkan and it will be the main word to be used for this campaign. According to Daniel Mananta, it will be used as a word to embrace the younger generation to be more aware of Indonesia in a more advanced and modern way, rather than understand the traditional culture or its value. Kaka who is the vocalist of Slank further stated that Indonesia is a rich country because of its culture. According to him people could actually support their country, Indonesia, by any kind of things. It does not have to be big, small thing or movement could be great as well if they are consistent. Daniel Mananta further explained, “Honestly, this collaboration is a big accomplishment for me. It is a great honor for me because I could collaborate with them who perhaps is the biggest rock band in Indonesia. Rumored said that their fanbase are about 10 percent of Indonesian people. It is so cool that I could work with them. And by any chance, we share the same mission and vision to support the young generation of Indonesia. So, I guess this partnership is great for both of us.”
As we all know, Slank is known as an ambassador for the anti-drug and mental revolutionize in Indonesia. They sang patriotic songs that are dedicated to Indonesian and loved by its youth. While DAMN! I Love Indonesia from the beginning is an urban street wear fashion label that aims to support anything cool about Indonesia and to present them in the international market. So, the collaboration between them is quite right. Maybe, just maybe, this could be the beginning for any further collaboration with other local musicians. According to Daniel Mananta, Slank is definitely a living legend. And with their support and huge fanbase, this exclusive collaboration with limited edition of graphic t-shirts “Bangkitkan Indonesiamu” could be the next thing that young generation want it. For those of you who are willing to make purchase their product, it is now available online with retail price of IDR 295.000. To place your order, you can simply click this link.