Part of the global company and all-around sportswear label, Nike Indonesia recently presented one of their latest campaign for the Nike Football dubbed as “Deceptive by Nature” the Hypervenom Phantom Transform. The popular cleats created with feedback from top players including Neymar, Wayne Rooney, and Zlatan Ibrahimovic and are designed for attacking players who are deceptive by nature on the pitch yet capable of moves in any direction and usually making the one their opponent least expects. The Hypervenom Phantom Transform is as deceptive as the players who wear it. At first glance, the boot is basic black. However, the heat-activated material on the upper transforms to reveal a vibrant orange pattern as the boot is worn, returning to basic black shortly after the player removes the boot from his feet. This limited-edition Hypervenom Phantom Transform will be available via the Nike Football App, nike.com and select retailers on May 14th 2017. For more information about Nike Indonesia and their recent release, feel free to follow their official Twitter account.
Nike Indonesia is part of the global-American multinational corporation known as Nike Inc. It is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. As of 2012, it employed more than 44.000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight and officially became Nike Inc. on May 30th 1971. The company takes its name from Nike who is the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse.