Retail company in Indonesia for several types of products, PT Matahari Putra Prima through its Hypermart hyper-market chain recently announced that they will investing 800 billion Rupiah to introduce the 7th Generation of Concept in domestic market, as part of its strategy to grow its business this year. According to Danny Kojongian who is the Director of Corporate Communications at PT Matahari Putra Prima, he mentioned that “The 7th Generation of Hypermart is our breakthrough in national retail market to response to the stiffer competitions. Competitors are not only come from local but also overseas, who started expansions in Indonesia.” Furthermore he also mentioned about the dissemination of information for the 7th generation concept in the eastern area of Indonesia is fist to be done in Hypermart in Pakuwon Trade Center Surabaya.
Surabaya was picked by the retail company because it is the second biggest city in the country after Jakarta. Danny Kojongian further said, “In this kind of outlet, we do not only physically renovate the building but will also expand the area of sales from 4.500 square meter to 6.000 square meter. Although the nation-wide level the implementation of such concept has been done since December 2014.” With the new concept, he said there will be a specific difference about where items are arranged. The interior color, the variant of products sold will also be different. With the reopening of Hypermart new concept in Pakuwon City, they expected to have more loyal customers and can enjoy a day full of celebration or special promo. For more information about Hypermart and its head company PT Matahari Putra Prima, feel free to visit their official site here.