The Japanese multinational conglomerate corporation headquartered in Tokyo, Japan known as Sony Corporation and its regional company Sony Indonesia recently announced the new type of mirrorless camera with full-frame sensor, this time with A7R Mark II as the successor of the previous model A7R. Compared to its predecessor, the new A7R Mark II offers a number of improvements such as the increased sensor resolution of 36 megapixels to 42 megapixels, the 5-axis image stabilizer that is integrated in the body of A7R Mark II, and much more to say. The full-frame sensor that belongs to A7R Mark II is the first in the world with Back-Side Illumination technology. Sony claims that the technology allows the sensor of A7R Mark II to has a high resolution and high sensitivity to light as well with ISO reaching up to 102.400. Sector performance also came under the spotlight with the phase-detect of auto-focus point as many as 399 pieces are embedded directly into the image capturing sensor. This component simply improved the response speed of autofocus by forty-percent compared to its predecessor models. Other features that you must know are the shutter speed with life span of 500.000 times, Wi-Fi connectivity and NFC, silent shooting, magnesium shell, electronic viewfinder with magnification of 0.78X, as well as the recording system of 4K video in various formats such as Super 35 and full-frame. For those of you who are willing to spend your money on this latest technology, the A7R Mark II will be available later through selected Sony Indonesia stores on August 2015 with retail price tag of US$3.200 or approximately close to IDR 42 millions Rupiah.

Sony Corporation or commonly referred to as Sony is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics, such as TV, gaming consoles, refrigerators, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. While the company is ranked 105th on the 2014 list of Fortune Global 500. Sony also offers a wide range of digital cameras. Point-and-shoot models adopt the Cyber-shot name, while digital single-lens reflex models are branded using Alpha. The brand entered the market for digital single-lens reflex cameras in 2006 when it acquired the camera business of Konica Minolta. Sony rebranded the company’s line of cameras as its Alpha line. With the Sony α E-mount DSLR cameras, you can deliver professional DSLR quality images in a compact form with interchangeable lenses available to suit your shooting situations. Its rich range of interchangeable lens cameras offer a versatile selection of E-mount lenses for you to choose from, and Sony redefines the DSLR with award-winning Translucent Mirror Technology in its single-lens translucent camera design. Furthermore, the e-mount and a-mount of camera accessories are very stylish yet could enhance your performance.


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