Handing out the unabridged creative direction to their most recent brand partner–Gigi Hadid in creating this particular release, Reebok has launched the ‘Reebok Classic X Gigi Hadid’ Fall/Winter 2018 Capsule Collection on November 16th in Australia. Six products are delivered for this collection with the ‘Freestyle Hi’ sneaker takes the center stage.
Freestyle Hi is Reebok’s first fitness sneaker ever designed for women, hence Gigi dedicates the collection and specifically the sneaker for women. The classic silhouette then is being altered based on her creative visionary and resulted in the ‘Freestyle Nova Ripple’, a “bootish” statement sneaker wrapped in Gigi’s favorite classic 90s persona.
This release is also accompanied by the #BeMoreHuman campaign, which corresponds with the women empowerment cause to reform themselves and the world around them with positive impacts. The ‘Reebok Classic X Gigi Hadid’ collection has been distributed globally on December 7th, including Indonesia at Reebok Concept Stores Jakarta and Surabaya. All photos were taken at the launching event by Reebok Australia.