After ten years of successful collaborations with adidas, designer Stella McCartney is releasing another line of sportswear, this time for the younger, bolder, and more affordable line with the German sportswear company known as adidas StellaSport. The line will be separate from her own adidas by Stella McCartney line and will be aimed at the younger audience. This is clearly happening because the three stripes brand is pleased enough with the line’s success and to expand her designs into a whole new collection. adidas StellaSport will be differentiated not only by its more youthful appeal, but also by its bright colors and more affordable price points which will be range from IDR 250.000 to IDR 1.200.000.
The adidas StellaSport collection will features apparel, footwear, and accessories and is meant to be worn everywhere from the gym to the streets, in keeping with the booming athleisure craze. The type of people who wears the brand is young, current, and vibrant, and they are looking to make a statement and stand out. They also wanted to bring that to life within the collection and fuse performance with style. The collection will also include tech-y fabrics like Climalite, a high-performance material with fast drying capabilities that will be used in sports bras, tanks, and tights.
The entire spring and summer 2015 adidas StellaSport collection will be available on February 2nd 2015. Look for the rest collection at the adidas Sports Performance Outlets at across South East Asia including Pavilion in Sunway Pyramid, Genting Highlands Malaysia, and adidas Originals Indonesia. For more information, feel free to visit the official page of adidas Indonesia here.