Part of the German multinational corporation that designs and manufactures sports shoes, clothing and accessories known as adidas Indonesia recently updated their social media with a new product dubbed as the adidas Ultra Boost “Sonic Yellow”. The newest colorway of the adidas Ultra Boost will come wearing a bright Primeknit Sonic Yellow upper that is nicely contrasted by the black hits found all around the base of the shoe, most noticeably in the Three Stripes and heel counter. Underneath the shoe you will find a boost midsole combined with a grippy rubber outsole to give you that just-right-amount-of-soft feel. Somehow it is similar to the white, black pairs, royal navy, or even the solar red color-way. So if you are still looking to get a pair of the adidas Ultra Boost but was waiting to get a pair with a little more zing to them, this may be the one for you because none of them stack up against this pair of the Sonic Yellow adidas Ultra Boost when it comes to how bright they look. For those of you who are willing to make a purchase, the adidas Ultra Boost “Sonic Yellow” will be available at selected adidas Indonesia stores on August 12th 2015 with retail price of IDR 2.500.000.
adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Puma, and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands. During the mid to late 1990s, the German sportswear brand divided the brand into three main groups with each a separate focus, such as adidas Performance was designed to maintain their devotion to the athlete, adidas Originals was designed to focus on the brand’s earlier designs which remained a popular life-style icon, and Style Essentials, which dealt with the fashion market, the main group within this being Y-3, which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto, the Y representing Yamamoto and the 3 representing the three stripes of Adidas. “Adidas is all in” is the current global marketing strategy slogan for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase “all in” meaning “exhausted” in some English speaking nations.
