Part of the popular global franchise, Converse Indonesia recently launched its newest campaign called “Made By You”, where the brand sets a focus on over 100 sneakers that were worn by internationally renowned musicians, artists, and fashionistas. As you might know, sneakers were sometimes painted, customized or just worn out, so each of them has an individual look and reflects the owner’s personality. Some of the celebrity shoes featured in this latest campaign show how Buff Monster, Lily Vie, Sachmo Ruain, Andy Warhol, Patti Smith, Ellen Allien, Radio Slave, King Tuff, Qin Xiao Yu, Futura, Estelle Pigault, Junior Adesanya, Franki Chan, Franklin Hartzell, Ana Sofia Gaspar, David Loughlin, Alex Bickel, Fidel Bryan, Terry Smith, Sabela Perez, and many more customize their sneakers into artworks.
“Made By You” is a film that celebrates you, The Chuck Taylor wearers from around the globe, and it is conceived as a multichannel campaign. It showcases the young, the old, the artists, the musicians, the actors, the nerds, the nobodies, the up-and-comers, even the famous as their Converse Chucks are a part of who they are. Every scuff, stain and doodle all help shape their story, just like a piece of blank canvas. So these are their moments, their secrets. This is what makes them, them. A unique piece of footwear that could represent who you are, what you do, what makes you great, what differentiate yourself from others, what makes you, and how passionate you are.
Furthermore, Ian Stewart the Converse Vice President of Global Marketing, conveyed that sentiment as, “The campaign “Made By You” originated from a simple human truth, we all want to be our true, authentic self in this world. Fans of Chuck Taylor are the ones who have made Chuck Taylor an iconic badge of creative self-expression. It is time we celebrated them.” Whether you were a world famous artist, a young teen that immortalized fleeting feelings, or an Average Joe that wore a beat pair to work everyday, your Chucks told a story. Your story. The campaign recently kick off at Flatiron Plaza in New York City on March 3rd 2014. The celebration highlighted by a portrait exhibit, a 360 virtual reality experience, and the incorporation of Google’s Cardboard technology which will allow fans to have a truly immersive experience as they step into the sneakers of artist Ron English, zombie Joanna DeLane, musician King Tuff and urban explorer Thomas Midlane.