• Converse Indonesia Chuck Taylor All Star II
  • Converse Indonesia Chuck Taylor All Star II
  • Converse Indonesia Chuck Taylor All Star II
  • Converse Indonesia Chuck Taylor All Star II
  • Converse Indonesia Chuck Taylor All Star II

Part of the global American shoe company with a production output that primarily consists of sportswear and lifestyle brand footwear known as Converse Indonesia just hours ago unveils the first redesign of its iconic canvas basketball shoe Classic Chuck Taylor sneakers with the new Chuck Taylor All Star II. These newest addition certainly appeal to a growing audience of non-sports-playing sneaker fans in the music, fashion, arts, and design industries. According to their Global Brand Manager, “Since its debut in 1917, the Chuck Taylor All Star has become one of the most celebrated sneakers in the world with fans, artists, and musicians adopting the brand as a badge of creativity and self-expression. The Chuck Taylor All Star II itself is designed to meet the demands of the creative lifestyle and is built for the next generation of self-expression.” Additionally, according to the brand, this is the first time that the shoes have been redesigned since Taylor’s day, although Converse has collaborated with artists and designers to create a variety of prints for the canvas uppers. Comme des Garçons is one of the longest standing fashion collaborators, replacing the star logo with its red heart-shaped motif.

The original design of rubber toe-cap, All Star ankle patch and textured foxing, the white rubber strip that connects the sole to the canvas upper have all been retained. Additionally, a sole liner has been added to cushion of your feet and provide arch support using the famous Lunarlon foam material from its head company Nike which has been a key feature in a number of its most successful recent basketball shoe designs. A strip of padding has been added around the collar of the shoe, and the tongue has been given a non-slip finish. A perforated artificial micro-suede upper liner has also been introduced to help prevent your feet from getting too hot and sweaty. According to Jim Calhoun who is the President and CEO of Converse, “The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time. The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”

Converse began producing its basketball shoes in 1917, to compete with ball manufacturer Spalding. The now iconic Converse Chuck Taylor All Star design is named after a basketball player of the same name, who helped refine and improve the design of the shoes and became a Converse spokesman in the 1920s. It was Taylor’s suggestion to add a protective patch to the ankle, which led to the addition of the distinctive round reinforcement with its star-shaped logo on the side of the high-top shoes. Taylor’s name was added to the patch in 1932. The shoes found a new wave of fans in the Indie music movement of the 1990s and early 2000s, and it remain a steetwear staple. Nike bought Converse in 2003, in a deal that was then worth an estimated $305 million. The Converse range was the first to be marketed under its own name, rather than under the Nike banner. The redesign Chuck Taylor All Star II is available in both a classic high-top style and a low-cut version, both will be available with a rectangular patch at the top of the tongue. The entire collection is now available in black, red, blue and all-white for its first release on July 28th 2015 at selected Converse Concept Stores in Indonesia. For those of you who are willing to have a pair, they are now available with retail price of IDR 1.199.000 for the high version and IDR 999.000 for the low version.

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