After captivating the world with the ground breaking Supercolor release in April 2015, the multi-talented artist and songwriter better known as Pharrell Williams is back for fall and winter 2015 with adidas Supershell. The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe’s Shelltoe for the very first time, evolving the Superstar into a canvas for creation. Debuting with the Artwork Collection, Supershell brings art and creativity to the Superstar like never before. The iconic Shelltoe of adidas Superstar comes alive with signature graphic artworks and designs from New York City contemporary artist Todd James, American photographer-director Cass Bird, British-Iraqi architect Zaha Hadid, and contemporary Japanese artist Mr. The designs from the artists are then joined by six of Pharrell’s very own artworks that explore life force and energy and its relationship with color. Adding an additional layer to the concept, each left and right shoe features a different graphic treatment allowing the collection to be mixed and matched endlessly, forming yet another opportunity for creative expression by the wearer themselves.
As for more information for each collaborators, American photographer-director Cass Bird is a creative vision who takes centre stage on the Superstar with her contribution to the Supershell project. While the New York City contemporary artist Todd James is here to brings you into his world via his unique take on the Superstar with the Supershell release. Then British-Iraqi architect Zaha Hadid had an unique visionary designs that are applied to the Shelltoe in the Superstar Supershell Sculpted Collection. Last but not least the contemporary Japanese artist Mr. offered his signature aesthetic to transforms the iconic adidas Originals Superstar in the Supershell project. With a limited release and exclusive artworks for different regions around the globe, the footwear is offered in black and white colourways, allowing the vibrant artworks to take centre stage. The adidas Originals and Pharrell Williams adidas Supershell release drops worldwide on August 7th 2015 in stores in Indonesia via selected adidas Indonesia official store and The Goods Dept with retail price set for IDR 1.299.000. For more information, please visit the official of adidas Indonesia or follow their official Instagram account.