• Levi’s Strauss Indonesia x Darbotz

PT Levi Strauss Indonesia launched a new program on last December 2014 dubbed as “Levi’s Bomb Your Commuter” as part of the latest campaign for their lifestyle line, the Levi’s Commuter. This program is part of an appreciation from the American based label for its costumers who is willing to express themselves through a medium of street art on every Levi’s Commuter products. In part of those running campaign, PT Levi Strauss Indonesia invited local street artist named Darbotz to demonstrate the process of bombing and create uniqueness in every Levi’s Commuter jeans. Therefore, the denim label invites consumers to participate in a unique program where 500 jeans of Levi’s Commuter will get hand-sign lettering from Darbotz. Aside from those, Levi’s “Bomb Your Commuter” campaign will runs from December 10th 2014 to January 18th 2015. The San Francisco based label will summarize the program in a closing ceremony or festival for young generation known as “Levi’s Youth Fest”. It will be held on Sunday, January 25th 2015 at Plaza Senayan in Central Jakarta. You will able to witness few urban activities such as skateboarding, inline skate, capoeira, and many more.

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