As the promotional efforts and viral campaign for its newest product, Hewlett-Packard Indonesia or HP Indonesia recently took the initiative to launch their global campaign #BendTheRules. The main objective of this campaign is to promote HP products as the perfect solution for upcoming technology users or something that they would call segments to the millennial generation. Based on their idea, the millennial generation is young people who dare to take risks and different ways to success. These people are teenager who are trying to achieve success by using the power of technology. They are trying to be productive with the creative spirit. Through the official website of Hewlett-Packard Indonesia and its Bend The Rules, you would able to see many examples of creative young people who succeed thanks to the greater technology. For its Indonesian market, the American company took pop male singers Tulus who already spawned through his two solo albums and popular amongst the youth community through his single such as “Sepatu”, “Jangan Cintai Aku Apa Adanya”, and “Gajah”. Furthermore, they also created a special concert for the singer-songwriter in order to further introduce their global campaign #BendTheRules. Through the video above, you will able to see the complete aftermovie of #BendTheRules concert featuring Tulus including the winner of limited edition HP Pavillion X360. For more information about #BendTheRules campaign, please visit the official site of Hewlett-Packard.

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