An Indonesian fashion brand, founded and owned by the sisters, Faustine Arthaputri and Eda Arthaputri known as MILCAH recently invited us to come to a studio in South Jakarta to see the process of making their latest collection lookbook for fall and winter 2015 dubbed as “Habitude”. According to them, this collection is simply inspired by laid back living lifestyle, being yourself, and applicate them in the real life, in a modern and sensible way. This directs them to create a proper ready-to-wear product with modern, sleek-feminine look, yet versatile based on selected Indonesian materials. Undoubtedly, this new collection by MILCAH will be available in monochromatic colors, from black, gray, off-white, to cream. Plus it would something that you would proudly wear to any different occasions. The entire products of “Habitude” fall and winter 2015 collection by MILCAH will be available later at certain stores in Jakarta, such as The Goods Dept Pacific Place, The Goods Dept Pondok Indah Mall Jakarta, Debenhams Store in Lippo Mall Kemang Village, The Wave at Lotte Shopping Avenue Jakarta, and online through the local platform of Bobobobo. For those of you who are interested and looking to make a purchase for their latest product, feel free to contact their official representative via email to info@milcah.co. For more information, feel free to visit their official store.
MILCAH is an Indonesian fashion brand, founded and owned by the sisters, Faustine Arthaputri and Eda Arthaputri. The Jakarta based brand born in November 2010 as a ready to wear brand, as they have been producing women’s wear ever since. The brand represents today’s modern women with their complexity and needs. Furthermore, their team have this inside-slogan “It is Your Story”. It is actually based on how they want their products to be. To give everyone the freedom to wear their product anyway they like, to let them put story and life into it. Embracing the idea that every woman is unique and never identical, you can find some of their items can be worn in many ways and easily mixed and matched. They always think that the need to be seen should not sacrifice comfort. So they put this in their clothes, that each has to have an “it” factor, no matter how simple it is. They work on basic shapes to make it more unordinary without reducing the essence. For example instead of making a plain white shirt, they add a long adjustable shawl on the shirt to make it more unique, but still having the plain white shirt kind of feel. Actually, that is the story how they discover their signature shawl shirt. MILCAH the label is now available at certain stores in Jakarta, such as The Goods Dept Pacific Place, The Goods Dept Pondok Indah Mall Jakarta, Debenhams Store in Lippo Mall Kemang Village, The Wave at Lotte Shopping Avenue Jakarta, and online through the local platform of Bobobobo. For more information about the brand or how to purchase their product, feel free to visit their official site.
