• The Aid Kit Spring and Summer 2016 Preview Collection
  • The Aid Kit Spring and Summer 2016 Preview Collection
  • The Aid Kit Spring and Summer 2016 Preview Collection
  • The Aid Kit Spring and Summer 2016 Preview Collection
  • The Aid Kit Spring and Summer 2016 Preview Collection
  • The Aid Kit Spring and Summer 2016 Preview Collection
  • The Aid Kit Spring and Summer 2016 Preview Collection

Few weeks ago at Kaffeine Foundry 8 SCBD in Jakarta, the unisex collection of Indonesian fashion label known as The Aid Kit spring and summer 2016 being previewed with an aim to fulfill the desire of pleasure seekers. They promoted an effortless yet edgy look of urban life. Their initiator explained this kind of pleasure as a tranquility of soul to live modestly in daily fashion that is supposed to constitute happiness at its highest form. The impeccable tailoring with a clean and fresh aesthetics will savor your tasteful fashion needs swiftly, as a complement to a less complicated life of human being. According to Safina Maulida who is the Creative Director and Founder of The Aid Kit, she explained, “The brand is for everyone that feels emotionally vulnerable because scared about lacking of some style. By all means, The Aid Kit is a fashion kit, helping everyone, every gender, everywhere, and of course to help the fashion victims to realize what is fashion should be like, to be a stylish person. But I do not teach them how to style, I show them how to be happy with fashion-related things, because unexpectedly, happiness is a key for a good style. What kind of happiness? one word, it is Pleasure. Find out what is your pleasure and you will have more in life.”

The venue at Kaffeine Foundry 8 SCBD in Jakarta was filled with aluminum foil and a lamp decoration with visual mapping shot to make the venue vibes structure like sky and surrounded by clouds, because The Aid Kit spring and summer 2016 collection is called Awan which is translated in English as clouds. While the vip guests included The Aid Kit muse and actress, musicians, and models, such as Ayla Dimitri, actors Arifin Putra, Abdul Adul, Kallula, Tatis, and many more. See it closer, Ivy Models as Modeling Agency in Jakarta kindly welcomed to collaborate with them, their raising actions match perfectly with their market. They might say that Ivy Models are their special guest generations. As for the live performance, they realized that fashion and music almost has no gap. Like the concept that they offered “We Make Cult”, then they have to think that they just not sell the clothes, but also lifestyle inside of it. That is why The Aid Kit Preview Collection uses art in fashion as a theme. They collaborated with Sunset Room, an escape reality project music platform. Built up in London, they embracing culture where lifestyle fuses music at its core. They are very good in sharing their expressions through the music that they loved. Following the show, guests were served with summer cocktails and canapés.

Along with the runway, The Aid Kit also allowed people the chance to own pieces from the spring and summer 2016 collection, which is two weeks after their preview collection. Everyone who came can officially order before it is available for the public. While the collection itself introduced an edgy sartorial looks. Edgy as it meant to be “Daring The Edge”. Fashion ethics as they said, is a concern about the people behind their label. Behind the productions, defending fair wages, working condition, their rights, supporting sustainable livelihoods, using and or developing eco-friendly fabrics, material or components, and exactly yes to animal rights, so there will be no fur whatsoever. Available in safe colors such as white, orange, grey, and black, every element is an icon of every clouds. The Aid Kit also introduced how fashion has no gender by offering a not-so tailored design and a new twist like more tied up accent or a high split up in top, crop top, tunic, vest, outer, dress, parka, joggers, culottes, short, skort, and many more. For those of you who are willing to know more about the Indonesian fashion label that brings its genderless innovation in fashion, craftsmanship, and clean design, feel free to visit their official site or follow them on Instagram for the latest update.

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