The secondary line from the popular accessory label VOYEJ of Jakarta, Indonesia known as Viél has officially launched their fourth collection dubbed as “Kaffee”, a Swedish word for coffee, on Friday, August 6th 2015. The collection consists of three articles, such as the zip around continental wallet called Emma, the clutch Deva, and slim belt called Petta. Each products available in coffee color tones such as natural, black, and mocha. Every articles are hand made with locally sourced genuine vegetable tanned leather as the main material. And the main reason, they chose coffee as the concept, it is because drinking coffee is no longer a hobby but it has become a habit. The “Kaffee” collection from Viél aims to embody such quality through staple accessories which could become part of your daily activities and make you feel something is missing when you do not carry it with you. According to Emerentina Yuan who is the Marketing Associates of Viél, she explained, “I hope people could connect with the brand by sharing the same thing as simple as a favorite drink, which is coffee.” She also added, “Through this newest collection, we try to take something from our everyday life and turn it into something special because that is what Viél is all about, we are specially made for ladies.” For those of you who are willing to see the entire products of “Kaffee” collection, feel free to visit the official store of VOYEJ inside Common House in Panglima Polim, South Jakarta or simply visit their online store via the link above.
Inspired by a man’s passion on journey, VOYEJ, as a brand, try to imply the excitement of having a personal journey through leather goods made of well chosen materials. Each product is a form of prudent design with simple yet aesthetic concept in mind to create not only a functional product but one that is contemporary and enduring. Their products are proudly made in Indonesia by skillful and experienced local craftsmen from Yogyakarta, long known for its artistic heritage. The making process takes considerable amount of time for most of it is done by hand, ranging from leather pattern cutting, skiving, stitching, burnishing, until assembling parts to create the final product. They believe handmade process is an unspoken way to express sincere passion as well as attention to details and quality. They have used natural vegetable tanned leather as their main material. Mostly are sourced from United States because they aim for leather with rich scent and outstanding consistency in quality, even though natural vegetable tan leather tends to have slight difference between hides from natural scars or markings. They have also used various type of leather from local and well known international tannery such as Chahin, Horween, and Hermann Oak. Alongside leather, in order to create high quality products, they used hardware made by local artisan and also from United States and Japan. For more information about VOYEJ and its secondary line Viél, feel free to visit their official site.
