From the creator of digital television network over at QUBtv, Eric Liem and Tasya P Maulana recently uploaded their latest work for the Inventives program featuring the founder of streetwear label Pras the Bandit, Ivan Timothy Prasetya. For your information, Pras the Bandits is now one of the best kept secret in South East Asia fashion industry. Started by Ivan Prasetya who hails from Jakarta but now based in Singapore, this label combining the grittiness of street culture with high quality craft, the result is collections with art school sensibility yet sophisticated. Through the six minutes video he explained a lot about his early influence and why he started the fashion label. He mentioned how his early life in West Jakarta, especially the sex industry, influenced his artwork.
Furthermore he shares about how to start a fashion label, the fashion industry both in Indonesia and Singapore, his target market, the recent capsule collection with Singaporean based store, and how to develop a brand that could be a part of sub-culture community. Watch the video above and you might get inspired to start designing your own brand. And who knows you might also be next Pras the Bandit. For your information, “The Inventives” features influential individual(s) behind local businesses or communities whose passion has made an impact. Local business and communities featured are from various fields, included but not limited to fashion, culinary, lifestyle, music, and art. Please visit the official site of QUBtv for more names behind the creative industry.